Undangan Pernikahan Arwah is an augmented reality (AR) filter experience developed as part of the promotional campaign for the upcoming film Pernikahan Arwah, produced by Entelekey Media and starring Morgan Oey and Zulfa Maharani.

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This AR experience brings a hauntingly beautiful twist to the traditional wedding invitation. When activated via Instagram, the filter reveals a virtual wedding invitation that slowly opens, releasing a spectral butterfly into the user’s space. The butterfly- ethereal, delicate, and otherworldly, symbolizes the central theme of Pernikahan Arwah.

 Accompanied by a haunting musical cue or soft voiceover from the film, the filter immerses users in the film’s romantic-horror atmosphere while encouraging them to engage and share the experience.

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This AR project aims to build anticipation for the movie’s release, deepen emotional connection with the audience, and expand visibility through shareable, interactive content. It merges traditional symbolism (the wedding invitation and butterfly), offering audiences a poetic glimpse into the supernatural romance that Pernikahan Arwah explores.